Ideas: Marketing Disruption

Ideas: Marketing Disruption
Guy Brighton
  • 19 september 2005

‘Marketing Disruption’ is a term coined by Hugh Mcleod to describe his recent campaign to introduce a new wine label to the world. Using his extension readership and blogging network he is offering sample bottles of Stormoek wine at no cost. There is no catch. The intention is to create a ‘word of mouth’ campaign which will ‘disrupt’ the usual marketing avenues and establish the label.

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