Individualism and Loaded

Individualism and Loaded
Gaming & Play

The annual youth report from GfK NOP describes how young Americans are embracing individualism and also have a lot more money to spend. It makes for interesting reading: 55% of...

Guy Brighton
  • 19 september 2005

The annual youth report from GfK NOP describes how young Americans are embracing individualism and also have a lot more money to spend.  It makes for interesting reading:

  • 55% of today’s youth saying they have their own way of doing things and are comfortable with and cling fiercely to their individuality;
  • 43% of teens and tweens agree that they are unafraid to do things their peers say is "uncool";
  • 18% of kids in 2005 would rather be a famous actor or actress, compared to 27% just three years ago;
  • nearly two-thirds (62%) of 8- to 17-year-olds find technology exciting;
  • nearly one-third (30%) of 8- to 17-year-olds say they are involved in making family purchase decisions, up four percentage points from last year;
  • CDs and video games make up a combined 29% of teen spending;

Press release link.

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