"Demographics doesn’t matter anymore. Saying urban once meant black or Latino. Although I grew up listening to hip-hop I now turn to different music for the mood I’m in. Yeah, I still listen to hip hop but I also need a bit of punk form time to time and even rock. You can’t use demographics – you use attitude and culture."

Karl Carter, VP of Marketing for Current TV, speaking at the Influx M-Squared Conference  Sept 27 2005 San Francisco.

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