Influx M2: Current TV’s Karl Carter On Urban Marketing

Influx M2: Current TV’s Karl Carter On Urban Marketing
Advertising
Guy Brighton
  • 29 september 2005

"Demographics doesn’t matter anymore. Saying urban once meant black or Latino. Although I grew up listening to hip-hop I now turn to different music for the mood I’m in. Yeah, I still listen to hip hop but I also need a bit of punk form time to time and even rock. You can’t use demographics – you use attitude and culture."

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