Influx M2: Current TV’s Karl Carter On Urban Marketing
"Demographics doesn’t matter anymore. Saying urban once meant black or Latino. Although I grew up listening to hip-hop I now turn to different music for the mood I’m in. Yeah, I still listen to hip hop but I also need a bit of punk form time to time and even rock. You can’t use demographics – you use attitude and culture."
Karl Carter, VP of Marketing for Current TV, speaking at the Influx M-Squared Conference Sept 27 2005 San Francisco.