Influx M2: Eric Ryan On Method’s Success

Influx M2: Eric Ryan On Method’s Success
Guy Brighton
  • 29 september 2005

“It wasn’t like I was some clean-freak. We looked at the category and what we saw was everyone was so similar and looked identical. The category was built around owning a product function such as effectiveness – so it had become a low interest category. If you find such a category: find the white space, own the experience and not the end benefit. Your mission is to own a new category not a new brand – be consumer inspired, not consumer led.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.