He argues that systems like the eBay Seller & Buyer reputation overcomes a classic economic issue called ‘The Prisoner’s Dilema’ where two prisoners accused of the collaborating in a crime but sat in separate cells are likely to do more harm to each other’s chances before the judge because they don’t know what the other one is thinking. eBay provides information on two parties that allows a sense of trust to build.

What happens next is that we start to see ‘Enlightened Self Interest’.

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