Companies like Netflix and Rhapsody allow niches to be mined for long after a product’s launch in a way that Walmart can’t operate. Walmart stocks hits – Netflix and Rhapsody stocks hits and every other song and movie; providing greater choice and longer life for product sales.

What the web also also is amplified word of mouth: ants with loud speakers in the form of bloggers, tastemakers and trusted reviewers. Information power is replacing brand power. Increasingly brands involve people as well as products and companies. Brands are increasingly.

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