Interview With Scott McKenzie Of Billboard Radio Monitor

Interview With Scott McKenzie Of Billboard Radio Monitor
Guy Brighton
  • 28 september 2005

Do you think we’ll see the evolution of premium content with premium pricing like we we’ve seen on TV (e.g. HBO)?

As high def radio rolls out and the possibility for subscription models, especially for niche side channels is discussed, is discussed it seems unlikely that free radio will become paid radio. Most of the major radio groups oppose a paid model. Satellite is experimenting with its paid models against a backdrop where subscription radio has not been successful anywhere in the world. It will all boil down to whether there is content that is popular enough to force people into their wallets.

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