Interview With David Howitt Of Meriwether Group

Interview With David Howitt Of Meriwether Group
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When it comes to brand building, licensing is not one of the first strategic tools to come to mind. Meriwether are a specialist team that help brands grow through extensions...

Guy Brighton
  • 19 september 2005

When it comes to brand building, licensing is not one of the first strategic tools to come to mind. Meriwether are a specialist team that help brands grow through extensions into new product and service categories. The team at IF spoke to partner David Howitt about his work.

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