In Brief

Piers Fawkes looks at the MP3 and the various problems it poses for podcasting.

Last week I took a little jab at the PDF for being such a rigid document for our lifestyles. I argued that using PDFs for ebooks was impractical as the format doesn’t suit the way and speed we access information today. This week, my experience with podcasting has left me feeling the same about the MP3 format.

My week started by recording a an interview between myself and contributor DK which was more difficult than it looks – but it really got me interested in the medium. The problem was, I didn’t know what other podcasts to listen to. So, later in the week I asked quite a few marketing bloggers about their favorite podcasts. What I found is that many marketing bloggers didn’t actually listen to podcasts.

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