Lies, Damned Lies, and Statistics

Lies, Damned Lies, and Statistics
Advertising

Today's Marketing Week and much of the national press have covered a story based on some research by DDB London. The research showed that only 12% of the Great British...

Henry Lambert
  • 28 september 2005

Today’s Marketing Week and much of the national press have covered a story based on some research by DDB London. The research showed that only 12% of the Great British public had heard of podcasting, whilst only 28% knew the meaning of blogging. On this basis, argue Marketing Week, there is ‘a total lack of interest in blogging and podcasting outside the media industry’. Quite a statement considering just how ubiquitous both blogs and podcasting seem to be becoming.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.