Marketing To The Always On Generation

Marketing To The Always On Generation
Advertising
Guy Brighton
  • 12 september 2005

An article by Debra Aho Williamson, a senior analyst at eMarketer, suggests that even though teens are on the vanguard of new technologies, marketers must also be prepared to extend in new directions to tap teen interest. She decribes some emerging online/mobile marketing opportunities including broadband video, immersive environments, mobile marketing and IM.

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