We don't know how ‘discerning' this mag is, but it caught our eye, especially will all the debate about marketing to women recently:

“The first women's magazine that's about what we're like, not just what we look like. If you're interested in the ways we think, behave and connect, then this is for you. Whether you want to develop your own potential, or become a better parent, partner or friend, we'll bring you the ideas, insights and inspiration to help you do it.”

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