We Make Money Not Art is a site curated by Regine Debatty with a Euro-focused audience. The site covers the latest in cool science and gadgets and is highly influential. The Advertising Director told IF:

“Because of the high rank on google with searches like “make money” “how to make money” “money” and so on we get hit by SEO advertisers who we don't want. Next week we will host a 6 weeks ABSOLUT METROPOLIS campaign.Their agency understands the value of a niche blog and want to experiment, we like the campaign and it is suited for wmmna audience. perfect.

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