From dusk to dawn to dusk, we are exposed to an overwhelming amount of advertising. This situation is, if anything, not improving and advertisers are (obviously) devising ever more cunning...

From dusk to dawn to dusk, we are exposed to an overwhelming amount of advertising. This situation is, if anything, not improving and advertisers are (obviously) devising ever more cunning schemes to connect with their customers. Reactrix tackles this specific problem with interactive, floor-mounted advertising panels. Says the site:

The system draws Reactrix Media content from our computers over a typical high-speed Internet connection and projects it onto the display surface, where consumers can interact with it. The technology is fast and reliable, works in most indoor lighting conditions, and responds to users’ hand, foot or body motions with unusual intelligence and accuracy.

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