Saturation Point

Saturation Point
Advertising
Henry Lambert
  • 15 september 2005


A recent article from Strategy-Business really caught my eye. The article, entitled The Advertising Saturation Point, discusses the fact that advertisers waste their money without knowing what is working and what isn’t. As John Wanamaker once said ‘Half the money I spend on advertising is wasted. The trouble is, I do not know which half.’

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.