Saturation Point

Saturation Point
Henry Lambert
  • 15 september 2005

A recent article from Strategy-Business really caught my eye. The article, entitled The Advertising Saturation Point, discusses the fact that advertisers waste their money without knowing what is working and what isn’t. As John Wanamaker once said ‘Half the money I spend on advertising is wasted. The trouble is, I do not know which half.’

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