A week ago, Esprit brand opened it's new store on Broadway in SoHo. The shop is directly across from Express, and within a few steps of Zara, HM, A/X, and...

A week ago, Esprit brand opened it's new store on Broadway in SoHo. The shop is directly across from Express, and within a few steps of Zara, H&M, A/X, and Banana Republic. All likely competitors. The new shop is large, covering a main floor for womens and a downstairs level for mens. Will this new store be enough to win shoppers over?

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