SJP Markets Lovely
Sarah Jessica Parker's signature fragrance, Lovely, was released this month. What's interesting is, the commerical for Lovely hit the internet before running on television. It was a tactic to get...
""It was a tactic to get higher visibility and to tap into different
media," said Dennis Keogh, Lancaster’s vice president of U.S.
marketing. "No one has seen it otherwise."
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