Sarah Jessica Parker's signature fragrance, Lovely, was released this month. What's interesting is, the commerical for Lovely hit the internet before running on television. It was a tactic to get...

Sarah Jessica Parker’s signature fragrance, Lovely, was released this month. What’s interesting is, the commerical for Lovely hit the internet before running on television.

""It was a tactic to get higher visibility and to tap into different media," said Dennis Keogh, Lancaster’s vice president of U.S. marketing. "No one has seen it otherwise."

Does this represent a shift in the way marketers are beginining to think? Read the entire article here.

Co-incidentailly, the September issue of Vogue has SJP adorning the cover and she discusses the perfume, the dress and the works in the article.

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