On our new sister blog eco.psfk.com special guest contributors Conscientious Innovation have an indepth look at the reputation of sustainability and the cool brands striving towards better eco-consciousness:Sustainability is cool....

On our new sister blog eco.psfk.com special guest contributors Conscientious Innovation have an indepth look at the reputation of sustainability and the cool brands striving towards better eco-consciousness:

Sustainability is cool. Sustainability applies to a lot more than just environment. Our definition of sustainability at Ci is “Meeting our current needs without screwing up the potential for future generations to meet theirs”. And sustainability applies as much to personal sustainability and social sustainability as it does to environmental sustainability. Enough intellectualizing and talking. Look at those who are doing and walking. 

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