Sustainability: For Bleeding Hearts or Business Leaders?

Sustainability: For Bleeding Hearts or Business Leaders?
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A Leading Risk Managment Expert Has An Opinion. Interview with Ron Dembo founder of Øfootprint. Kierstin De West of Ci: conscientious innovation, talks with business leader and financial risk management...

Guy Brighton
  • 28 september 2005

Q: What is Øfootprint, what does it offer and how can businesses and individuals make use of it?

RD:
0footprint is an organization built around a common ground that unites
over 100 million people, many of whom control the vast majority of the
world’s commerce. We believe that there are over 100 million people who
would answer “yes” to the following question: “Do you believe we should
be reducing our ecological footprint?” We also believe that without the
involvement of industry on a large scale, the world will not be able to
solve its sustainability problems.

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