In an interesting feature on the future of entertainment in the Hollywood Reporter, the editor, Robert J. Dowling, mentions the impact of participation and recommendation.

“Recommendations will drive a great deal of entertainment sales, like the current Amazon.com model. Collaborative filtering also will facilitate retail sales.”

That means blogs, no? What is your brand doing to drive recommendations in the future?

The Hollywood Reporter.com

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in