The Big Moo

The Big Moo
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Seth Godin's latest project and marketing experiment, The Big Moo, has so far been an amazing success. For those unfamiliar with the project, the big idea is that Seth and...

Henry Lambert
  • 2 september 2005

Seth Godin’s latest project and marketing experiment, The Big Moo, has so far been an amazing
success. For those unfamiliar with the project, the  big idea is that Seth and a host of 33 top writers and thinkers, including Malcolm Gladwell and Tom Peters, have collaborated to create a new book. Nothing new there you might think, but the real interest starts when you find out how they are marketing it.

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