CBS 60 Minutes last night dedicated a segment of its show to cover the Echo Boomers - the new generation just beginning to emerge from college and enter the workplace....

CBS 60 Minutes last night dedicated a segment of its show to cover the Echo Boomers – the new generation just beginning to emerge from college and enter the workplace. Some of what we heard we’ve already written on PSFK (internet usage versus TV, buzz marketing). The show talked about how this generation have all been brought up as team players; every day of their life they’ve had activities to do (they’re the soccer mom’s offspring) and everyday they came home with a trophy with teachers and parents telling them they’re the best. "We’re Generation Perfect," said one young man. "They sure are naive," said an observer.

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