The Echo Boomers – Naive Or Perfect?

The Echo Boomers – Naive Or Perfect?
Advertising

CBS 60 Minutes last night dedicated a segment of its show to cover the Echo Boomers - the new generation just beginning to emerge from college and enter the workplace....

Guy Brighton
  • 5 september 2005

CBS 60 Minutes last night dedicated a segment of its show to cover the Echo Boomers – the new generation just beginning to emerge from college and enter the workplace. Some of what we heard we’ve already written on PSFK (internet usage versus TV, buzz marketing). The show talked about how this generation have all been brought up as team players; every day of their life they’ve had activities to do (they’re the soccer mom’s offspring) and everyday they came home with a trophy with teachers and parents telling them they’re the best. "We’re Generation Perfect," said one young man. "They sure are naive," said an observer.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.