With search-engine queries yielding countless often irrelevant results, specific keywords which both narrow-down the number of search results, and even discern emerging social & business trends are valued.

The key here is to infer “unintended messages” through spotting anomalies; a process called “inferential scanning,” which a few consultants specialize in applying for trend-spotting. For example, if authors of content subconsciously mention the words “lately and noticed” within the same brief sentence, the reader may infer an anomaly– the unintended message which may signal emerging trends.

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