Marc from Noticed Trends has written an awesome piece for IF on how to use inferential scanning of content for trend spotting. All you budding trend spotters take note:The key...

Marc from Noticed Trends has written an awesome piece for IF on how to use inferential scanning of content for trend spotting. All you budding trend spotters take note:

"The key here is to infer "unintended messages" through spotting anomalies; a process called "inferential scanning," which a few consultants specialize in applying for trend-spotting. For example, if authors of content subconsciously mention the words "lately and noticed" within the same brief sentence, the reader may infer an anomaly– the unintended message which may signal emerging trends."

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in