TV Turns To Blogs For Advertising

TV Turns To Blogs For Advertising
Guy Brighton
  • 19 september 2005

Mass media outlets like TV networks have been fretting over the rampant rise of micro media outlets such as blogs, which threaten to splinter their audiences even more, Media Post reports. In a twist, the big media guys are embracing the tiny media outlets as a new means of promoting their shows to prospective viewers.

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