Considering advertising on a blog but not quite sure to believe that visitor count the editor has emailed you? Many sites employ Sitemeter to monitor their stats – you can tell if you notice a little multicolored sqaure in the bottom of the blog. If you click on this square, you’ll be taken to the blog’s stats page on Sitemeter (if it’s not passworded).

For example – the architecture blog The Gutter claims that it has 40,000 monthly visitors but their Sitemeter traffic reveals a different story: that indicates only 6,900 a week! That’s just under 15K less a month! You can even check out Gawker‘s traffic here. (btw – We still think Gutted is a fab blog though).

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