How extreme are you willing to go to get a cold drink in London? Wear a big thick coat, don some sillyy gloves and sit on a block of ice?...

How extreme are you willing to go to get a cold drink in London? Wear a big thick coat, don some sillyy gloves and sit on a block of ice? At the Absolut Icebar you can.

A new bar in London is made completely of ice and the temperature is kept well below freezing. Built by the folk who did the ice-hotel in Sweden, visitors sit on ice stools draped in reindeer skins and are given protective clothing to enjoy the bars mix of vodka drinks. In a city where it’s hard to get a drink late, the regulars are probably not too bothered about the 45 minute time limit you have to shudder inside.

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