Abercrombie Fitch immitators American Eagle have decided to launch a new chain called MARTIN + OSA to target 25 to 40 year olds. Five MARTIN + OSA stores are planned...

Abercrombie & Fitch immitators American Eagle have decided to launch a new chain called MARTIN + OSA to target 25 to 40 year olds. Five MARTIN + OSA stores are planned for launch at better shopping centers next fall.

The name MARTIN + OSA refers to Martin and Osa Johnson, adventure travelers who documented their travels from 1917-36 to remote areas of the world in film, photographs, books and lectures. MARTIN + OSA will sell classic sportswear styles, including denim and active-outdoor looks by lead designers Charles and Michele Martin, formerly of Abercrombie & Fitch.

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