6 Trends From Cotton & Turner

6 Trends From Cotton & Turner

At last week’s Influx M-Squared conference, trend hunters Ed Cotton (Influx) and Jody Turner (www.cultureoffuture.com old navy) gave six themes that are taking place in the world around us: How...

Guy Brighton
  • 5 october 2005


  • The world is becoming an overwhelming and at times scary place.
    Folk aren’t just waiting to jump in their SUVs to dash down to their
    shopping mall to buy your product – they’ve got money concerns,
    environment concerns and stress.
  • Authentic and transparency trust trends are shifting to just "Get Real."

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