Brand Entertainment School

Brand Entertainment School
Guy Brighton
  • 3 october 2005

In an effort to institutionalize branded content, Stephen Mitchell, creator of the 80’s television show Interview, has proposed a writing curriculum, called Branded Alliance, AdRants reports. Brand Alliance will educate students on the creation of brand integrated concepts suitable for feature films, television, alternative media and games. Mitchell hopes the course creates a pool of talent capable of generating entertainment/advertising content for marketers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.