Brand Entertainment School

Brand Entertainment School
Advertising
Guy Brighton
  • 3 october 2005

In an effort to institutionalize branded content, Stephen Mitchell, creator of the 80’s television show Interview, has proposed a writing curriculum, called Branded Alliance, AdRants reports. Brand Alliance will educate students on the creation of brand integrated concepts suitable for feature films, television, alternative media and games. Mitchell hopes the course creates a pool of talent capable of generating entertainment/advertising content for marketers.

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