Brand Experience : PSP Promotion

Brand Experience : PSP Promotion
Advertising
Guy Brighton
  • 10 october 2005


Near the bar and food concessions, PSP ‘street teams’ showed the PSP to the the early twenty somethings there – letting them play a game or two.

Before The Killers came on the big screens showed footage recorded earlier during the day of a woman playing a new Playstation concept, where she used invisible controls to play a game.

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