Creative Ideas: The W+K Bookstall

Creative Ideas: The W+K Bookstall
Advertising
Guy Brighton
  • 24 october 2005

When the British goverment’s publicity department, the COI, wanted to bring their staff closer to their agencies recently, they held a market. A real market. Agencies were asked to man a stall at Borough Market near London Bridge. Twenty six agencies had to come up with a concept that stood out from the rest.

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