Creative Ideas: The W+K Bookstall
When the British goverment's publicity department, the COI, wanted to bring their staff closer to their agencies recently, they held a market. A real market. Agencies were asked to man a stall at Borough Market near London Bridge. Twenty six agencies had to come up with a concept that stood out from the rest.
We particularly like W+K's efforts. They created a bookstall:
“We decided to make it a book stall, to reflect our working method of developing books that capture thoughts, ideas and expressions of a brand or an idea.”