Future of Advertising

Future of Advertising
Advertising

The Independent has an interview with John Hegarty of top advertising BBH. Well known for their creative work, BBH have recently pitched for and won the British Airways account, stealing...

Henry Lambert
  • 11 october 2005

The Independent has an interview with John Hegarty of top advertising BBH. Well known for their creative work, BBH have recently pitched for and won the British Airways account, stealing it away from the clutches of the Saatchi brothers. This adds to their recent acquisition of the Google advertising account.
In its interview The Independent quizzes Hegarty on the future of advertising:

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