We've all done it - had a few too many sherberts one night, then decided it's a good idea to buy the pork pie being sold ebay which looks a...

We’ve all done it – had a few too many sherberts one night, then decided it’s a good idea to buy the pork pie being sold ebay which looks a little like yoda – well, apparently you were joining the ranks of many other BLOTO people…

BLOTO stands for Buying Loads Of Tat Online and has been coined in some research by Conchango.  They found that 7% of purchases online were made when ‘under the influence’ – only 7%?

“Customers will behave very differently when in the comfort of their own homes and ‘hidden’ behind the anonymity afforded by the Internet. This is underlined by the fact that many do it in a state of undress.”

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