Rak Kumar Dash writes on his blog about the impact of the Longtail on blogs that have archives. He provides some handy tips on enhancing your blog to encourage traffic (and therefore ad revenue):

The concept of the long tail also applies to other media, including blog posts. If your posts have contextual advertising, just because they don't earn any ad revenue right away does not mean that they will not give you a healthy return over several years. As several bloggers have recently stated (including myself), make regular but relevant references to your older posts to help the long tail phenomenon on its way. Study your blog or website's visitor data. Which posts have the highest total readership? Which ones have the least? Can you write fresh content related directly or tangentially to the latter posts? Do so and see what happens.

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