Interview with Justin Townsend, IGA Partners

Interview with Justin Townsend, IGA Partners
Irakli West
  • 5 october 2005

Where are the strengths of gaming as an advertising medium, compared to “classic” and interactive media? Both for consumers and advertisers?

In-Game Advertising’s strengths are many – essentially we take any “above the line” Ad campaign including print, TV and radio and insert this into the game environment whilt at the same time delivering “below the line” measurement metrics so that advertisers have the best of both worlds. Furthermore, the gaming environment is both extremely immersive and also provides a positive emotional setting leading to extremely effective advertising and results unheard of in classic advertising media.

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