Legal Wrangle Over Buzz Marketing

Legal Wrangle Over Buzz Marketing
Advertising
Guy Brighton
  • 20 october 2005

Thinking about using some buzz marketing through a system like P&Gs tremor or even just asking your kid to go to school and spread the word? Hold your horses. That might be illegal. The nonprofit Commercial Alert has sent a letter to the US Federal Trade Commission (FTC), requesting that it investigate whether buzz marketers are violating federal law that prohibits deceptive advertising.

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