Media Ideas: Snowboard Mag, US/International
We like Snowboard because it’s a magazine with a difference. It’s not another sports lifestyle magazine – it’s a product guide put together in as slick as way as Cargo. Actually that description does the mag a big disservice. To be honest, I met the head of advertising, Gary Hansen in a Seal Beach, California, surf store. He showed me the slick reviews where snow-board personalities rate the products. There are also store reviews, fashion, interviews with product designers and a few photos of snow chucked in for good measure. Currently the mag features a lot of snowboard products, so when is your brand going to get in there and make a difference?