Mike Spear Of Jones Organics
Mike SpearBrand ManagerJones Soda Co/Jones Organics Q. Briefly describe your products and servicesJones Organics is a line of 6 bottled teas; 2 White Teas, 2 Red Teas, 2 Green Teas....
Q. What cultural trends are affecting your customers and end users (if different)?
People are eating healthier food and really watching what they put in their bodies.
Q. What other market trends are impacting your business?
The trend toward mainstream of organic food and farming. Even the most mainstream grocery and convenience are carrying organic products.
Q. How is your company reacting to these opportunities/challenges?
We started a line of organic teas. This is a big departure from what we have been doing for the last 10 years (see Jones sodas). We are proud to offer our consumers something healthier that is still great tasting and fun.