MTV seems to be upping the broadband TV ante by buying iFilms for $49m. MTV expects to increase IFILM's current reach to more than 10 million users a month and...

MTV seems to be upping the broadband TV ante by buying iFilms for $49m. MTV expects to increase IFILM’s current reach to more than 10 million users a month and boost advertising revenues by promoting IFILM with other MTV-owned Web sites and offering MTV content to IFILM users.

iFilm

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