Participant Marketing: Wedding Crashers

Participant Marketing: Wedding Crashers
Advertising
Guy Brighton
  • 20 october 2005

An article in Newsweek looks at how firms are embracing their consumers efforts to get involved with brands and the content brands’ produce. One example they give is the ‘make-your-own-trailer’ for the hit film Wedding Crashers. At a web site, movie fans can insert themselves into the trailer and send it to their friends.

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