Participant Marketing: Wedding Crashers
An article in Newsweek looks at how firms are embracing their consumers efforts to get involved with brands and the content brands' produce. One example they give is the ‘make-your-own-trailer' for the hit film Wedding Crashers. At a web site, movie fans can insert themselves into the trailer and send it to their friends.
Newsweek Article On The New Ad Age IF Crashes The Wedding Crashers