Rocombe, an unusual British organic ice-cream company, has introduced a line of luxe-high end ice-creams. Yeah, well. What can be so different about ice-creams right? For one, great packaging, and...

Rocombe, an unusual British organic ice-cream company, has introduced a line of luxe-high end ice-creams. Yeah, well. What can be so different about ice-creams right?

For one, great packaging, and two, great marketing. By positioning itself as upscale ice-creams and sorbets that are "curiously scarce," Rocombe has started a fairly recent trend in food customization.

Rocombe ice-creams are designed to suit certain personalities. Sexy, seductive and sassy? go for the Black currant. Fun and sporty? you are better off with the Mango Sorbet.

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