Simon and I have always been fans of Shoreditch and the surrounding environs. When we first ran the first iteration of PSFK (where Simon chose the colour 'purple'!) we had...

Simon and I have always been fans of Shoreditch and the surrounding environs. When we first ran the first iteration of PSFK (where Simon chose the colour ‘purple'!) we had an office above the Vibe Bar (quite a distraction).

Brick Lane was always vibrant – it a used to be an area of boutiques, Indian Stores, cafes and clubs. Venturing back into the area last Sunday, I saw a transformation – a move from vibrant to uber-vibrant. Walking from Liverpool Street station I found modern architecture twisted into the ancient Spitalfields market. Patisserie Valeris was here and the food chain S&M had a perfectly retro sausage and mash café.

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