The difference between then and now is in our approach to the technology as a medium, both in terms of our level of sophistication and its commercial potential. Yes, people and corporations will – and are – finding ways to make money in the blogosphere, but it’s not on the same old terms. Sure you can sell advertising space on a blog, and others are getting paid to write about products (though usually with full disclosure), but the greatest advantage of blogging for businesses is in forming a dialogue with customers.

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