Site Visit: Yoyamart Children's Store, NYC
Some of the stock is children versions of adult designer toys (they even do their own collaborations!) and many of the magazines available for sale are about kids are far more for the parents than the kids. Yoyamart has a love of bringing fun, culture and design to my children. It's a place to find innovation and differentiation.
Photos: 1, 2, 3, 4, 5, 6 Yoyamart, 15 Gansevoort St New York, NY 10014 (212) 242-5511