Sustainability: For Bleeding Hearts or Business Leaders? Part 2

Sustainability: For Bleeding Hearts or Business Leaders? Part 2
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A Leading Risk Managment Expert Has An Opinion. Interview with Ron Dembo founder of Øfootprint. Kierstin De West of Ci: conscientious innovation, talks with business leader and financial risk management...

Guy Brighton
  • 3 october 2005

Q: Can you briefly tell me about 0footprint’s “Small Ideas That Can Change the World” and how people can participate?

This is one the most significant features that makes 0footprint
unique. Raising awareness is not enough at this critical juncture in
human history. We must commit to change. 0footprint will help people
meet this commitment. We take small ideas that can have a huge positive
impact on our footprint and transform them into challenges, basically
simple workable solutions that everyone can use day-to-day. The more
people who participate in 0footprint Challenges the more we can engage
in sustainable commerce and achieve ecological sustainability.

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