The Ethnic Branding Boom
OK, it makes us wince when we have to call something Ethnic - it kinda reflects a lack of awareness about what's going on these days in our global market....
OK, it makes us wince when we have to call something Ethnic – it kinda reflects a lack of awareness about what’s going on these days in our global market. No matter, we saw some interesting brands in a Business 2.0 article about new ‘Ethnic’ brands entering the US market and we couldn’t think of another title so we pinched theirs, (and the key points they made too):
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