A poll by the Guardian newspaper shows that a third of young people (14-21 yrs) online have launched their own blog or website while their parents use the web for...

A poll by the Guardian newspaper shows that a third of young people (14-21 yrs) online have launched their own blog or website while their parents use the web for information seeking or ecommerce:

Millions of young people who have grown up with the internet and mobile phones are no longer content with the one-way traffic of traditional media and are publishing and aggregating their own content…. there are signs of a significant generation gap, and rather than using the internet as their parents do – as an information source, to shop or to read newspapers online – most young people are using it to communicate with one another.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in