Recently I was chatting to the planning director of one of London's leading creative agencies about the direction their client's brand (a top jeans brand) should take and at the end of the chat they said 'yeah but everyone says we should be more like Apple
Apple have been one of the most successful brands of the 21st century, of that there can be no doubt. They have gone from strength to strength across their product line and this has seen their share price rocket.
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