Think Different

Think Different

Recently I was chatting to the planning director of one of London's leading creative agencies about the direction their client's brand (a top jeans brand) should take and at the end of the chat they said 'yeah but everyone says we should be more like Apple

Henry Lambert
  • 2 october 2005

Apple have been one of the most successful brands of the 21st century, of that there can be no doubt. They have gone from strength to strength across their product line and this has seen their share price rocket.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.