What Works: Brand Experience

What Works: Brand Experience
Guy Brighton
  • 17 october 2005

  • LACOSTE – opened 25 new boutiques and pulled some clothing out of dept stores. Sales are up 8 fold since 2002
  • APPLE – promote a digital lifestyle built around its technology. The sales through stores reached $2.1 billion in the past four quarters
  • COACH – credited with pioneering manufacturer owned stores and now dowes 75% of sales through its retail ops

And the losers:

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