What Works: Brand Experience
- LACOSTE – opened 25 new boutiques and pulled some clothing out of dept stores. Sales are up 8 fold since 2002
- APPLE – promote a digital lifestyle built around its technology. The sales through stores reached $2.1 billion in the past four quarters
- COACH – credited with pioneering manufacturer owned stores and now dowes 75% of sales through its retail ops
And the losers:
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